Vertical marketing is targeting a niche market based on industry, persona or location. You’ll want to engage the right partners, consult with expert advisers in the industry and be a leader in the market. Vertical marketing websites should have high conversion landing pages for long tail keywords, such as location.

Vertical vs. Horizontal Marketing

When it comes to marketing for your business, there are two fundamentally different approaches, and focusing on one may be better suited to your

Make Content Matter: Content Marketing Infographic

content marketing featured image

Read the long-form article here: How to Make Content Matter: Content Strategy

How to Make Content Matter (Part One: Content Strategy)

Make content matter by developing a content strategy. Learn the difference between the strategy, and the marketing (the execution of the strategy). The content strategy is the WHAT, the content marketing plan identifies the HOW.

How We Help Clients Earn Links and Gain Credibility

Link building is an old-school tactic, which can damage your website’s reputation. In today’s semantic search, link earning gains you credibility, improves your page relevance to matched search terms and helps your SEO. Following the three A’s will guide your link earning by associating your site with other credible sites, will yours too, earn gain authority.

SEO Today

SEO tactics have matured from page analyses and keyword counting to structured data and keyword research that drives marketing strategies. No longer is link building relevant to Page Rank, but brand identity and content development help determine your position on search queries.

Search Engine Optimization – SEO Overview

What is Search Engine Optimization?
Search engine optimization is a marketing tool used to promote your website. Traditionally, SEO could be broken

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Master Web Creations
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