When it comes to marketing for your business, there are two fundamentally different approaches, and focusing on one
Read the long-form article here: How to Make Content Matter: Content Strategy
Make content matter by developing a content strategy. Learn the difference between the strategy, and the marketing (the execution of the strategy). The content strategy is the WHAT, the content marketing plan identifies the HOW.
Link building is an old-school tactic, which can damage your website’s reputation. In today’s semantic search, link earning gains you credibility, improves your page relevance to matched search terms and helps your SEO. Following the three A’s will guide your link earning by associating your site with other credible sites, will yours too, earn gain authority.
SEO tactics have matured from page analyses and keyword counting to structured data and keyword research that drives marketing strategies. No longer is link building relevant to Page Rank, but brand identity and content development help determine your position on search queries.
What is Search Engine Optimization?
Search engine optimization is a marketing tool used to promote your