Make Content Matter: Content Marketing Infographic

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Read the long-form article here: How to Make Content Matter: Content Strategy

How to Make Content Matter (Part One: Content Strategy)

Make content matter by developing a content strategy. Learn the difference between the strategy, and the marketing (the execution of the strategy). The content strategy is the WHAT, the content marketing plan identifies the HOW.

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Some Tools you may use:
•Your existing business plan or marketing plan
•Social Media Networks (any of: Google plus, Twitter, Facebook, Pinterest, YouTube, Reddit, Foursquare and a social media management tool like HootSuite)
•A CMS such as WordPress or Drupal, with social media and content analysis plugins
•Email Marketing platform such as MailChimp
•Analytics tools: web analytics such as google analytics, email marketing platform analytics, facebook analytics, pinterest analytics, call tracking analytics or other sales analytics such as Salesforce

Step 1: Gather Data for your Action Plan

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