Social Media Marketing for Small Businesses
Many business to business and some business to consumer online marketing plans falter, they miss the mark because they’re missing steps. First, to gather a following, you must have something to follow – worthwhile content, fresh ideas and deals for your social consumers. If you already have an engaging website that is bringing in new clients, and has a steady flow of return visits, you can assess your valuable content and start to build your social marketing strategy. Next, you should determine whether your target audience can be drawn in by online social engagements. Small businesses should move to social media marketing when their client base exists there – if you don’t build your contacts in interactive environments, chances are your social marketing campaign will be difficult to produce fruit. When you have determined that your industry can significantly benefit from the move to social media, it is then important to determine your plan based on your marketing goals. having a few simple goals to start with are sufficient, such as, I’d like to gain 250 fans by the end of the year, or I’d like to improve customer service by offering instant contact through our facebook page. Know what your customers are talking about, and the language that they are using, for example, would they look for services in ‘great landscaping’ or would they want their home to have better ‘curb appeal’? The most successful marketing campaigns have a Vision, are driven by Passion, have an existing Brand with complementary Marketing, and continually engage their customers. When you are passionate about your business, your customers and your industry, then it should be a breeze to create daily connections via your social media marketing campaign. The Social Media Examiner offers these 6 get started steps:
- Objective: be clear on your primary focus, such as prioritized objectives, and establish an editorial guide (will you have a self-promo day for your followers, or delete every self-promotional post?)
- Design Strategy: ensure your facebook page offers supporting functionality, for example, to grow your email newsletter list, offer a newsletter sign up
- Content Strategy: have a mixture of content types and set a schedule for updating, including OPC (other people’s content) that is relevant and interesting to your audience
- Promotion Stragegy: if you build it, they will come… is not a promotion strategy – it doesn’t work for your website, and it won’t work for your Facebook page.Add social plugins to your website, invite your email base, include a link to your Facebook page in your email signature – advertise and link.
- Engagement Strategy: be prompt and personal – Offer interactive contests where possible, offer rewards, ask questions, create polls, and look at what others are doing that generates activity.
Conversion Strategy: get your fans to become clients where possible – advertise any specials you have for new orders or seasonal services, and monitor your Facebook Insights