By now, every business owner should be aware that Google is the pervasive online search engine, netting just over 92% of all searches worldwide.
Most small business owners can easily implement some important SEO tactics to help customers find and engage with their brand.
Link building is an old-school tactic, which can damage your website’s reputation. In today’s semantic search, link earning gains you credibility, improves your page relevance to matched search terms and helps your SEO. Following the three A’s will guide your link earning by associating your site with other credible sites, will yours too, earn gain authority.
Most local search results are delivered locally for businesses and services – ensure that your website data and links to your site include accurate information for your local business and services.
SEO tactics have matured from page analyses and keyword counting to structured data and keyword research that drives marketing strategies. No longer is link building relevant to Page Rank, but brand identity and content development help determine your position on search queries.
What is Responsive Web Design?
There are more devices now than desktops searching the web for information and services.
Studies show that optimizing your website and online marketing campaign are increasingly important, especially where your location matters. In a Nielsen study in 2006, 73%
Many guides will suggest for consumer businesses to budget 15% of revenue to online marketing, and for B2B to budget 5% of