Grow your social media followers

Posted By Master Web Creations, On: February 29, 2016 , In: social , 0 Comments

12 tips for small business social media growth

So, you’re using Hootsuite, right? And you have your content calendar planned for the first quarter of 2016. But you have such a small following, the content you publish is getting the response of chirping crickets. How do you grow your following and reach your target audience so you can actually accomplish your engagement goals?

Jason Demers of Audience Bloom has 39 social media follower growth tips for you, which we’ve updated and shortened to 12 easy tips for the busy small business owner.

1. Reach out to influencers
   Find your target market influencers, follow them, comment on and share their posts, and tag them in yours. When you gain new followers, follow them back.
2. Include links to your social profiles & share buttons on your website and in your newsletters
   Make sure your social profiles are easy to find and your website content can also be easily shared. Encourage newsletter sign ups on your social content, and vice-versa.
3. Share your knowledge – post original, relevant content
   Write timely content that appeals to your target market, but also share some relevant content from others, as in tip #1.
4. Share popular posts
   Follow others, comment on and share their posts, and tag them in yours. When you gain new followers, offer a thank-you message or access to exclusive content.
5. Be engaging and responsive
   Social media is another medium for customer support; answer questions, ask questions and correspond with your audience.
6. Follow others to engage with
   Part of reaching out to influencers, if someone follows you, follow them right back! Show your appreciation and communicate with them and their audience.
7. Use hashtags
   User relevant and trending hashtags to attract new followers.
8. Include images and other media in your posts
   Include quality images that can go viral, attract attention and can be both interactive and educational.
9. Optimize your efforts – be active regularly
   Post quality content frequently, at times that garner the most shares.
10. Add social widgets to your website
    Publicize your social accounts in-store, offering incentives for brand loyalty.
11. Offer incentives, giveaways and conduct surveys or invite responses to questions
    Post interactive content to encourage customer interaction.
12. Be fun! Be positive!
    Have fun, be genuine and use tactful humor for an open and encouraging social atmosphere.

Here is a link to our full infographic; share and link back to our detailed article: