Make Content Matter: Content Marketing Infographic

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Read the long-form article here: How to Make Content Matter: Content Strategy

How to Make Content Matter (Part Two: Content Marketing)

In Part One: Content Strategy, we talked in detail about what a content strategy is, and how to create one. Now

How to Make Content Matter (Part One: Content Strategy)

Make content matter by developing a content strategy. Learn the difference between the strategy, and the marketing (the execution of the strategy). The content strategy is the WHAT, the content marketing plan identifies the HOW.

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