Build and Measure a Small Business Marketing Campaign

Some Tools you may use: •Your existing business plan or marketing plan •Social Media Networks (any of: Google plus, Twitter, Facebook, Pinterest, YouTube, Reddit, Foursquare and a social media management tool like HootSuite) •A CMS such as WordPress or Drupal, with social media and content analysis plugins •Email Marketing platform such as MailChimp •Analytics tools: web analytics such as google analytics, email marketing platform analytics, facebook analytics, pinterest analytics, call tracking analytics or other sales analytics such as SalesforceStep 1: Gather Data for your Action Plan

SEO Today

SEO tactics have matured from page analyses and keyword counting to structured data and keyword research that drives marketing strategies. No longer is link building relevant to Page Rank, but brand identity and content development help determine your position on search queries.

Local SEO For Beginners

Most local search results are delivered locally for businesses and services - ensure that your website data and links to your site include accurate information for your local business and services.