Local Search Optimization

Studies show that optimizing your website and online marketing campaign are increasingly important, especially where your location matters. In a Nielsen study in 2006, 73%

Build and Measure a Small Business Marketing Campaign

Some Tools you may use: •Your existing business plan or marketing plan •Social Media Networks (any of: Google plus, Twitter, Facebook, Pinterest, YouTube, Reddit, Foursquare and a social media management tool like HootSuite) •A CMS such as WordPress or Drupal, with social media and content analysis plugins •Email Marketing platform such as MailChimp •Analytics tools: web analytics such as google analytics, email marketing platform analytics, facebook analytics, pinterest analytics, call tracking analytics or other sales analytics such as SalesforceStep 1: Gather Data for your Action Plan

SEO Today

SEO tactics have matured from page analyses and keyword counting to structured data and keyword research that drives marketing strategies. No longer is link building relevant to Page Rank, but brand identity and content development help determine your position on search queries.