How to Make Content Matter (Part One: Content Strategy)

Make content matter by developing a content strategy. Learn the difference between the strategy, and the marketing (the execution of the strategy). The content strategy is the WHAT, the content marketing plan identifies the HOW.

All About Customer Loyalty

How do you gain repeat customers? You build customer loyalty through customer satisfaction by exceeding customers’ expectations. Happy customers are more likely to buy more,

Social Media Marketing for Small Businesses

Many business to business and some business to consumer online marketing plans falter, they miss the mark because they’re missing steps. First,