Some Tools you may use:
•Your existing business plan or marketing plan
•Social Media Networks (any of: Google plus, Twitter, Facebook, Pinterest, YouTube, Reddit, Foursquare and a social media management tool like HootSuite)
•A CMS such as WordPress or Drupal, with social media and content analysis plugins
•Email Marketing platform such as MailChimp
•Analytics tools: web analytics such as google analytics, email marketing platform analytics, facebook analytics, pinterest analytics, call tracking analytics or other sales analytics such as SalesforceStep 1: Gather Data for your Action Plan